PUMA: Prime Time In The City
Led PUMA’s Prime Squared Drop 2 campaign using a fully AI-generated approach.
All visual components (besides apparel) were AI-generated from scratch, to create
visuals much like candid street shots found in GenZ fashion magazines.
All visual components (besides apparel) were AI-generated from scratch, to create
visuals much like candid street shots found in GenZ fashion magazines.
.
.
.
.
.
.
.
Models, backgrounds, lighting, and overall scene construction were designed and generated
to express PUMA’s vibrant, trend-setting identity, capturing the energy of city life
to express PUMA’s vibrant, trend-setting identity, capturing the energy of city life
through dynamic close-up and full-body compositions.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
All visuals were published respectively across PUMA SEA’s social media pages.