Dyson SG: Social Content
Effortless Styling with Dyson Airstrait™
Wash G1 Local Food Mukbang
Scents of Singapore
Monthly assets for Dyson Singapore’s seasonal campaigns, evergreen postings and new product launches.
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Sounds of Singapore
Effortless Drying with
Supersonic r™
Supersonic r™
Innovation for Every Home
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The key point was coming up with elevated, engaging content consistently while maintaining strong brand recognition in a high-frequency social environment.
As all assets were shot and produced in-house, pushing creativity while keeping production within capabilities
was a balance me and my team sought to maintain.
was a balance me and my team sought to maintain.
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Dyson Airwrap Co-anda2x™
Singapore’s Craziest Toy Collector
Exposing My Best Friend’s
Dirty Little Secret
Dirty Little Secret