BELOTERO® REVIVE
Working as part of a three-person creative team, I was involved in BELOTERO® REVIVE’s Bare Your Glow campaign from concept development to production and final rollout. Besides Key Visual design and creating social media assets for the launch, my role naturally extended into production, where I worked closely with our Creative Director to help bring the campaign to life.
.
.
.
.
.
The aim of the APAC campaign was to:
1. Position BELOTERO® REVIVE as the go-to product for young adults who are new to dermal fillers
2. Build brand relationship with younger beauty-seekers at a personal and communal level
3. Emphasise BELOTERO’s safety and brand credentials to establish product trust.
.
.
.
.
.
The aim of the APAC campaign was to:
1. Position BELOTERO® REVIVE as the go-to product for young adults who are new to dermal fillers
2. Build brand relationship with younger beauty-seekers at a personal and communal level
3. Emphasise BELOTERO’s safety and brand credentials to establish product trust.
.
.
.
.
.
As the only native Korean speaker on the team, I oversaw the production in Seoul along with our Creative Director. I collaborated with the local production team on lighting, shot execution, location selection and set styling, ensuring final visuals stayed true to the creative direction throughout.
From refining the behind-the-scenes video script in English and Korean, to mediating creative discussions on set, I ensured ideas were communicated clearly and executed as intended – fluency in both languages allowed me to bridge communication between the agency and local production team.
From refining the behind-the-scenes video script in English and Korean, to mediating creative discussions on set, I ensured ideas were communicated clearly and executed as intended – fluency in both languages allowed me to bridge communication between the agency and local production team.
.
.
.
.
.
.
.
.
.
.
.
.
Campaign assets for social media
.
.
.
.
.
.
.
.
.
.
This project gave me the opportunity to contribute across both pre-production and post-production, combining design, art direction, production oversight and cross-cultural collaboration to deliver a cohesive APAC campaign successfully.